The Cool House: Crate - for Renovation Therapy

Monday, April 21, 2008

Crate - for Renovation Therapy


I meant to blog this last week and then got busy and forgot.
I've always been a big fan of British designer Jasper Morrison. His Glo-Ball lamp is simple and beautiful, a work of art. And his Bus stop for Vitra is a mundane structure re-imagined as a breath-taking architectural piece.
But I think this is taking post-modern irony to the limit. $220 and he can't even think up a snappy name for his new product? Oh wait, $220 includes a copy of 'The Crate Picture Book'. Perhaps the book is worth $200 and the Crate $20?
If I had fourteen wine crates lying around my house I would be selling them as Jasper Morrison-inspired bookcases right now. And I'm sure reno can put together a tie-in book while she's about it!

5 comments:

fred@opc said...

This is hilarious. One day, I hope to have a name that can command unusual prices for ordinary things: "White Socks by Fred" ... "Dirt For Decoration by Fred"

ahaha

I hope they're putting the $217 to good use.

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renovationtherapy said...

hahahahha that's awesomely bad!!!!

i've been trying to get RID of those damn crates on Craigslist but no one wants them.

modernemama said...

It's all in the marketing isn't it? You need these things to become "exclusive" must-haves.
Free=worthless, $220=luxury item

Jenny said...

How funny is that. You are right...someone is going to have a (hopefully momentary) lapse in judgement and make him a wealthy man. Crazy.