Crate - for Renovation Therapy

I meant to blog this last week and then got busy and forgot.
I've always been a big fan of British designer Jasper Morrison. His Glo-Ball lamp is simple and beautiful, a work of art. And his Bus stop for Vitra is a mundane structure re-imagined as a breath-taking architectural piece.
But I think this is taking post-modern irony to the limit. $220 and he can't even think up a snappy name for his new product? Oh wait, $220 includes a copy of 'The Crate Picture Book'. Perhaps the book is worth $200 and the Crate $20?
If I had fourteen wine crates lying around my house I would be selling them as Jasper Morrison-inspired bookcases right now. And I'm sure reno can put together a tie-in book while she's about it!