The Cool House: Crate - for Renovation Therapy

Monday, April 21, 2008

Crate - for Renovation Therapy

I meant to blog this last week and then got busy and forgot.
I've always been a big fan of British designer Jasper Morrison. His Glo-Ball lamp is simple and beautiful, a work of art. And his Bus stop for Vitra is a mundane structure re-imagined as a breath-taking architectural piece.
But I think this is taking post-modern irony to the limit. $220 and he can't even think up a snappy name for his new product? Oh wait, $220 includes a copy of 'The Crate Picture Book'. Perhaps the book is worth $200 and the Crate $20?
If I had fourteen wine crates lying around my house I would be selling them as Jasper Morrison-inspired bookcases right now. And I'm sure reno can put together a tie-in book while she's about it!


Anonymous said...

This is hilarious. One day, I hope to have a name that can command unusual prices for ordinary things: "White Socks by Fred" ... "Dirt For Decoration by Fred"


I hope they're putting the $217 to good use.

Unknown said...

I was reading your blog this morning and I wanted to email you to tell you about this wonderful site. is a free service where the public can get the complete picture of available products to achieve their home improvement needs.

No matter what someone is improving in their home, they can get a complete list of options from many manufactures – and best of all, they can see what other people are saying about the product.

I’d like to invite you to take a look at the site. The founder is a contractor who took his extensive database and built a tool to help people coordinate their projects and show off their work. It is several years in the

If you take a look and like what you see, we hope you will share it with your readers.

If you have questions or would like to talk to the founder directly, please reply to this email and we will get you in touch with the appropriate person.

Showroom411 Buzz assistant

Anonymous said...

hahahahha that's awesomely bad!!!!

i've been trying to get RID of those damn crates on Craigslist but no one wants them.

modernemama said...

It's all in the marketing isn't it? You need these things to become "exclusive" must-haves.
Free=worthless, $220=luxury item

Jenny said...

How funny is that. You are right...someone is going to have a (hopefully momentary) lapse in judgement and make him a wealthy man. Crazy.